Maximize summer profits – Smart seasonal pricing with the help of RateMate
Summer isn’t just the season of sunshine and sold-out weekends in the hospitality industry – it’s one of the most important revenue-generating periods of the year. However, setting the right prices during the peak season isn’t as simple as just doubling your rates. Demand fluctuations, local events, competitor pricing, and online availability all influence optimal pricing decisions. This is where RateMate comes in – your expert tool for dynamic rate monitoring and competitor analysis.
Why summer pricing matters more than ever
Between June and August, most guests are on vacation, festivals, sports events, and other summer activities significantly increase demand. Even weekdays can become high-demand booking periods. But not every day is equal – pricing must be fine-tuned according to shifting demand.
For example, a hotel near Lake Balaton needs a completely different pricing approach for a July weekend during a major music festival compared to a quiet Monday. Those who can respond flexibly to changing market conditions are in the best position to increase revenue and maintain high occupancy throughout the summer.
How RateMate supports smart pricing
RateMate is an intelligent rate monitoring software that tracks competitor pricing in real time and suggests optimizations for your own rates. During peak season — when demand can shift rapidly and even daily price adjustments may be required — having the right automated tool is essential for maximizing profitability.
RateMate can:
- See when nearby accommodations raise prices due to upcoming events
- Show you if you’re pricing too low or too high compared to competitors
Help you prepare for price adjustments in advance, not at the last minute
Events that can drive demand
Summer months are packed with events that can cause a surge in bookings. Examples include:
- Music events, festivals: Sziget, Campus Festival, Cyndi Lauper, Iron Maiden, Imagine Dragons koncerts, Gyulai pálinkafesztivál, Tokaji bornapok, Csabai kolbászfesztivál – these sell out accommodations in days. It’s a good idea to create a brief event calendar at the beginning of the year, listing upcoming events in your area in advance – this allows you to respond in time with pricing adjustments, special packages, or promotional offers
- Sports events: Marathons, triathlons, local championships attract both athletes and spectators
- Cultural programs: Medieval fairs, city days, wine festivals all increase local hotel demand
- Nature-based seasonal eventsLavender harvests, meteor shower viewing nights are growing in popularity
These events should be mapped out before the season starts and built into your pricing strategy. With RateMate, you can see not only which dates lead others to raise prices, but also how much and how early they do so.
Stay competitive during the summer season
The summer peak season holds opportunities for every accommodation provider – but only those who price smartly will reap the rewards. A well-optimized pricing strategy can increase your revenue by 30–40%, while a poorly timed decision can jeopardize months of progress and performance. RateMate doesn’t just monitor your competitors for you – it also helps you respond proactively, so you can focus on strategic decisions while the system handles the background work.
Make the most of every opportunity this summer – and price with confidence using RateMate. Try it now for free!